Northern Ireland’s largest mural makes its mark as ‘striking’ addition to Belfast’s Great Victoria Street

A striking new mural celebrating diversity and connectivity has been installed at the Holiday Inn on Great Victoria Street. The mural is 32 metres high and 14.5 metres wide, making it the largest by square footage on the island of Ireland. The concept celebrates the diversity of the local communities and the thousands of people who travel through the Linen Quarter each day, from residents to students to commuters, workers and tourists. The mural comes at a pivotal time following the recent opening of the £340m Belfast Grand Central Station – a transport hub expected to facilitate up to 20 million journeys annually.

Aches, whose work has been featured globally in cities from Cape Town to Christchurch, specialises in contemporary large-scale murals and graffiti in a signature style that superpositions colours and frames. He said: “I’m grateful to have been asked to contribute to such a significant project in the heart of Belfast. The brief to celebrate diversity and create connection resonated with me, as these are universal themes that transcend place and time. I wanted to create something energetic to reflects the dynamic mix of people passing through the Linen Quarter which I believe has been achieved by the colour palette and overall style. I hope the people of Belfast enjoy it.”

Serving as a gateway to the Linen Quarter, Chris McCracken, managing director of LQ BID, noted how important it is to continue regenerating Great Victoria Street and surrounding communities. “This mural is a vibrant addition to the Linen Quarter that beautifully captures the diverse audiences that travel through our district every day. It also demonstrates our commitment to Great Victoria Street. Set to welcome millions of people each year, we’re really proud to have worked with Holiday Inn and Aches to provide this striking backdrop – it’s a fantastic new focal point. We’re also working closely with our partners across the city centre to restore the stretch once known as Belfast’s Golden Mile through our Great Expectations project. To date, with support from Belfast City Council, we’ve allocated £250k of Department for Communities funding to improvements that enhance the streetscape, supporting local businesses by encouraging increased footfall and long-term private sector investment. We directed an additional £128k to Bankmore Square in 2023 – an area that has now been transformed from an underutilised, forgotten asset into a vibrant outdoor space for everyone to enjoy”.

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